Publishing is a process.
Choose how to run it.
Manual publishing, scheduling tools, and distribution as a service support different levels of delegation. Choose the approach that matches your channels and oversight needs.
Compare approaches / A study in possibilityManual publishing.
A person manages each publishing action directly. This keeps decisions close to execution and works well for sensitive content or a small volume of posts.
Scheduled publishing.
A scheduling workflow organizes approved content around a calendar. It is useful when the assets and publishing plan are already defined.
Distribution as a service.
Daas takes on the whole workflow: it makes the videos, creates and runs the posting accounts, posts on a schedule, and tracks every view. The client agrees on the hooks and formats once, signs off on new formats, and receives the accounts when the campaign ends.